Aivy Studios
2023
Branding
Utilizing the latest in generative AI, Stockholm-based Aivy Studios aims to make high-quality artwork accessible at an affordable price point.
Superseeds helped Aivy from the get-go with brand design and positioning. Creative work included all visual touchpoints – from logos and iconography to typography and imagery.
Displaying the art in a consistent and unintrusive way became one of the main challenges in finding the right photographic language.
Illustrations were intended to reflect a human touch, but with a distinct binary feeling. Line drawings, drawn by hand, with intentionally missing lines, depict the imperfect and organic human with the precise and unforgiving machine.
Borna
Primary
Where to Use
Display
Headers
Body
This is Borna
Designed by Atipo foundry in Gijón, Spain. It’s techy, simplistic & beautiful. Just like Aivy Studios. We use it for headers, paragraphs & body text.
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Share Tech Mono
Secondary
Where to Use
Menus
Buttons
Numbers
This is Share Tech Mono
Share Tech Mono is a monospaced sans serif. We use it as our secondary font. It complements Bornas more rounded appearance nicely whilst hinting at the early, simpler computer days.
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